I craft content that speaks to your audience in their own words. So you can streamline your user experience while driving value for your business.
Services
-
I define the content needs that will meet your KPIs (i.e. increasing engagement), while addressing the specific needs of your audience.
Using design thinking, I collaborate with UX designers on user journeys and user stories to understand the type of content needed and its placement of content on a page. -
I craft concise copywriting that guides your users through the product or website experience with the least amount of friction. Using research, I address your users' pain points and appeal to their motivations in order to meet KPIs (such as drive engagement or retention).
-
I create a robust content strategy that meets the needs of your audience while staying true to your brand.
I typically start with an audit of existing content in the website or app. I then compare this to current user needs, key performance metrics, and stakeholder needs. I communicate this strategy to the rest of the team using PDDs, wireframes or a Tone of Voice document.
Highlights
Jack Larner, Head of Design at Ieso Digital Health
I had the pleasure to work with Joe at ieso - he was working as Content Designer and I Product Design Lead. His work was always excellent quality and his can-do attitude made him a joy to work with. He’s highly skilled, always quick to respond to requests and incredibly thorough. He would be an asset to any team or project.”
Get in touch
If you have an upcoming project that needs a content specialist who can seamlessly integrate into your team, get in touch to see how we can work together!