Services
I offer UX Writing, Content Design, and Content Strategy services to clients based across the world.
I take a flexible approach to pricing and scoping in order to adapt to the specific needs of my clients. I have experience working with founders, CEOs, and CTOs for early-stage and small-scale start-ups, as well as working with Product Managers as part of agile, remote-first teams.
UX Writing
I craft concise copywriting that guides your users through the product or website experience with the least amount of friction. Using research, I address your users' pain points and appeal to their motivations in order to meet KPIs (such as drive engagement or retention).
Content Design
I define the content needs that will meet your KPIs (i.e. increasing engagement), while addressing the specific needs of your audience.
Using design thinking, I collaborate with UX designers on user journeys and user stories to understand the type of content needed and its placement of content on a page.
Content Strategy
I create a robust content strategy that meets the needs of your audience while staying true to your brand.
I typically start with an audit of existing content in the website or app. I then compare this to current user needs, key performance metrics, and stakeholder needs. I communicate this strategy to the rest of the team using PDDs, wireframes or a Tone of Voice document.
